Senior Writer - Brand Messaging

Messaging · United States, Georgia
Department Messaging
Employment Type Full-Time
Minimum Experience Experienced


We are looking for a creative writer with a mastery of brand voice, writing styles, and client leadership. This role is responsible for direct contribution to our verbal work for a wide range of clients and will report directly to our Brand Strategy Director.  


Our team has three main practices: brand strategy, verbal identity, and visual identity all in service of our focused expertise in launching and refreshing brand identities of all sizes. This senior role will lead the writing efforts on select projects and closely collaborate with other writers, strategists, designers, and project managers. We believe in close collaboration with our clients, and this role will work directly with founders, CMOs and CEOs to help lead them through our brand voice and verbal identity process.  


This role is 50% writing craft (defining brand voice archetypes, writing pithy headlines and taglines, introductory paragraphs, etc.), 25% research and brand strategy support (competitive audits, brand reviews, voice analysis, etc.) and 25% leading and guiding clients to plain smart answers. 


If you are a proven leader with helping brands strategic and creatively define their verbal identity and want to collaborate in a design-centric environment, then this might be the gig for you. It is only necessary to apply to one job in our system to be considered for all jobs.


Where We Work

This full-time opportunity can be fully remote, or a hybrid role based in Atlanta, and may include some client travel (when safe and appropriate to do so) as well as occasional in-person Matchstic team meetings.


You Should Apply If You Have:  

  • A penchant to infuse wit, personality, and emotion into a brand.
  • A deep understanding of a small creative agency environment as it relates to managing multiple projects with a wide variety of client types and thriving in a productive environment. 
  • Extensive understanding of people and how to invite, take and provide criticism.
  • Demonstrated success navigating complex brand messaging problems with a strong POV on how brands should communicate.
  • Examples of brand messaging work that includes brand voice definitions, example headlines, brand introductory statements, and short paragraphs (long form writing is not applicable).
  • Portfolio of corporate rebrand projects from research to launch to manage.
  • Near mastery of the English language with copywriting experience specifically in brand-level projects.
  • A knack for listening more than talking; translating client problems into clear goals.
  • A bias for collaboration and ability to work closely with others.
  • A real comfort communicating and defending your work client sessions.
  • A desire to pursue leadership skills and career growth.
  • A positive go-getter attitude, looking for autonomy and influence.
  • A strategic mindset, and keen understanding of the linkage between brand strategy and messaging, ultimately to enable copy that is grounded in research and strategic insights.
  • Desire to bring your view point to the Matchstic verbal identity process.
  • Read this job posting and thought there were better ways to say any of it.


Additionally, If You Have Any Experience With the Following We’d Love to Hear About It:

  • Experience with brand and product naming
  • Experience either leading or participating with writing brand positioning statements, attributes, or audience personas
  • Experience facilitating or leading client facing workshops
  • Experience designing or supporting qualitative or quantitative research projects


Diversity and Inclusion Commitment

We believe that in order to serve our clients well, our team must bring a diversity of backgrounds, identities and perspectives to the table and see this open role as an opportunity to expand the collective experience of our group.  We are an equal opportunity employer that is firmly committed to building a more diverse and inclusive workplace. Matchstic does not discriminate in recruitment or employment on the basis of race, color, religion, gender, orientation, nationality, age, disability, status or other non-merit factor.


Work Culture

We are strategic creatives and creative strategists having fun doing work that empowers passionate clients. It’s a level of work that requires commitment and follow through in our work-life. We are learning that you can bring your distinct values, points of view, skills, and abilities from wherever you are. And, we all succeed when we take care of each other.


About Matchstic 

We’re the brand identity house of the South. Our job is to help challenger brands take their identity to the next level by uncovering what makes them radically relevant, and leveraging their unique position to create a compelling brand identity. 


Learn more at

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  • Location
    United States, Georgia
  • Department
  • Employment Type
  • Minimum Experience